Mobility Centro Subscriptions
Mobility Centro dealership group aimed to create a flexible subscription model for premium vehicles, backed by the quality and trust of its leading network of Mercedes-Benz and Smart dealerships in Madrid, to respond to the growing demand for new mobility services.
The Customer
Mobility Centro, the leading group of Mercedes-Benz and Smart dealerships in Madrid, with more than 60 years of experience in the automotive industry and more than 11,000 vehicles sold each year. It operates more than 15 dealerships across Madrid, Ávila, Segovia, and Guadalajara. Mobility Centro group is formed by the union of five of the main Mercedes-Benz and Smart dealerships in Madrid: Citycar Sur, Grupo Itra, Merbauto, Motor Mecha, and Santogal.
The Challenge
Offer an innovative and competitive alternative to traditional vehicle ownership, attract new customers with the increased demand for new mobility services, and monetize stock vehicles through a 100% digital premium vehicle subscription model.
The Solution
The Benefits
Through our backoffice, Mobility Centro Subscriptions managers can manage subscriptions, optimize fleet availability, control payments, manage invoices, locate vehicles and immobilize them in case of non-payment or theft. Customers, on the other hand, can easily subscribe to the Mercedes-Benz or Smart of their choice from the website or app by making an automatic monthly payment, without any paperwork or complications.
Other success stories
Rent a car for hours or days without going to a counter.
View use case
Comprehensive mobility solution for companies: A single app. Only one invoice. Access to all mobility services.
View use case
Book or subscribe to a Hyundai for days or months in less than 2 minutes.
View use case
B2B and B2C rent a car from hours to days.
View use case
Toyota flexible car subscription from 1 to 12 months.
View use case
The biggest mobility ecosystem in Europe, that integrates more than 150 mobility providers.
View use case
The biggest 100% electric free-floating car-sharing in Spain.
View use case