The Customer
Mobility Centro, the leading group of Mercedes-Benz and Smart dealerships in Madrid, with more than 60 years of experience in the automotive industry and more than 11,000 vehicles sold each year. It operates more than 15 dealerships across Madrid, Ávila, Segovia, and Guadalajara. Mobility Centro group is formed by the union of five of the main Mercedes-Benz and Smart dealerships in Madrid: Citycar Sur, Grupo Itra, Merbauto, Motor Mecha, and Santogal.
The Challenge
Offer an innovative and competitive alternative to traditional vehicle ownership, attract new customers with the increased demand for new mobility services, and monetize stock vehicles through a 100% digital premium vehicle subscription model.
The Benefits
Through our backoffice, Mobility Centro Subscriptions managers can manage subscriptions, optimize fleet availability, control payments, manage invoices, locate vehicles and immobilize them in case of non-payment or theft. Customers, on the other hand, can easily subscribe to the Mercedes-Benz or Smart of their choice from the website or app by making an automatic monthly payment, without any paperwork or complications.