Kinto Flex by Toyota

Toyota is striving to broaden its spectrum of mobility services beyond traditional vehicle sales. This includes introducing a car-sharing service that allows individuals to use a vehicle for days or weeks without ownership costs.

The Customer

Toyota, a Japanese automotive manufacturer founded in 1933, has the vision to improve sustainable and intelligent mobility offering services from long-term renting to flexible car subscriptions, for all needs across all types of journeys. All through Toyota’s new mobility brand called KINTO.

The Challenge

Through Kinto Flex, Toyota wants to offer customers a different way to dispose of vehicles apart from the traditional purchase, offering a flexible vehicle subscription model with no down payment and a flexible term from 1 to 12 months.

The Benefits

Fleet managers can control reservations, optimize the availability of their fleet and locate it at any time from a single BackOffice and customers can easily subscribe to the vehicle of their choice by making an automatic monthly payment, all through the Kinto Flex web.

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