In the context of technological evolution and social changes, new mobility models are emerging in response to people's transportation needs that go beyond the traditional car purchase for a decade-long ownership.
In this scenario, Spanish automotive dealerships are taking a bold step into the future. Some are already setting the pace and adopting an innovative approach to new mobility. The key to their success? Vehicle subscription software, or in other words, the new way of making the most out of the car’s useful life cycle.
Let's explore how this revolutionary technology is transforming the automotive landscape in Spain.
What is Vehicle Subscription Software?
Vehicle subscription software arises in an increasingly connected society where the most visionary dealerships are opting for flexible business models. Imagine a world where mobility adapts to your needs without long-term commitments or overwhelming upfront payments, where users can subscribe and enjoy a vehicle according to their needs, all through an efficient online process. Does Netflix or Spotify sound familiar to you? Car subscription works the same way: you pay a fixed monthly fee, and as long as you keep paying, you can continue using the car or switch to a new one.
What benefits does the subscription model bring to dealerships?
With vehicle subscription software, dealerships not only keep their fleets in constant motion but also open doors to a new generation of customers. The preference for mobile and digital solutions among younger generations translates into an untapped business opportunity. Adapting to these trends not only ensures survival but also establishes dealerships as visionary leaders in the automotive market.
Vehicle subscription models in Spanish dealerships
In a world embracing shared mobility, subscription software drives dealerships' adaptation, keeping them at the forefront of market trends. Those who have already opted to launch this new business include:
Astara
Grupo Bergé, a vehicle distributor with a presence in 19 countries in Europe and South America, changed its name and philosophy in 2021. Thus, Astara was born with the idea of offering mobility services different from the traditional sale of cars, as demanded by the market. In 2022 they ventured into the car subscription business with the launch of Astara Move. Thanks to their network of distributors and physical delivery points, they are present in much of the country, including Madrid, Barcelona, Sevilla and Valencia. In addition to having a solid strategy of upcoming openings, Astara Move also offers their clients a car delivery service.
- Mobility Brand: Astara Move
- Cities Operated: Madrid, Barcelona, Seville, Valencia, & home delivery service
- Price: from €319 per month for a hybrid Fiat 500*
Autovidal
A network of dealerships and official workshops in Mallorca with over 100 years of history. This family-owned business is dedicated to innovation in mobility services. With Just Drive Subscription, they become a pioneering dealership on the island offering the car subscription service.
- Mobility Brand: Just Drive Subscription
- Cities Operated: Mallorca
- Price: from €495 per month for a hybrid Fiat Panda*
Autovivo
With over 50 years in the automotive sector, Autovivo focuses its operations in the city of Sant Boi de Llobregat in Barcelona. In addition to renting and subscription, under the name Rentbaix, they also offer motorhome rentals.
- Mobility Brand: Rentbaix
- Cities Operated: Sant Boi de Llobregat
- Price: from €366 per month for a gasoline Fiat 500*
Benigar
Benigar Corporación is a conglomerate of companies specialized in premium products and quality services with a strong emphasis on digitization. Their business lines include real estate, furniture, and automotive. In the latter, they have BMW and Mini dealerships in various locations in the province of Alicante. In 2021, Benga! was born with the aim of providing everyone with digital access to new mobility.
- Mobility Brand: Benga!
- Cities Operated: Alicante
- Price: from €400 per month for a hybrid Fiat 500*
Caetano Retail
Caetano Retail, belonging to the Portuguese group Salvador Caetano, is the largest automobile distribution company on the Iberian Peninsula with a presence on three continents and over 75 years of history. In April, Caetano Mobility, the group's car subscription service, arrived in Spain with delivery service at various points in the country.
- Mobility Brand: Caetano Mobility
- Cities Operated: Madrid, Alcobendas, Cádiz, Jerez de la Frontera, Málaga, Pontevedra, and Lugo.
- Price: from €349 per month for a hybrid Fiat Panda*
Grupo Ibérica
Grupo Ibérica is a business conglomerate with over 40 years of experience and a presence in diverse sectors such as restoration, hospitality, consulting, sports, technology, and automotive, among others. The group's first dealership opened in 2001, and in collaboration with APK Renting, they launched Mimowi, a mobility business operating since 2019.
- Mobility Brand: Mimowi
- Cities Operated: Madrid & home delivery service
- Price: from €373 per month for a gasoline Seat Ibiza*
Grupo Julián Automotive
Founded in 1966, GJ Automotive is recognized for being the largest concentration of dealerships in a single building in Spain with 25 brands. In its origins, they distributed agricultural machinery, shifting towards automotive in 1995. They currently have GJ Rent, offering both short-term rentals and flexible monthly subscriptions.
- Mobility Brand: GJ Rent
- Cities Operated: Burgos
- Price: Not available
Grupo Nieto Automoción
A family-owned company with over 50 years of experience. With 31 brands and dealerships in Málaga, Granada, and Almería, this group has its mobility brand, Myca, and offers its cars on subscription on the Wabi platform.
- Mobility Brand: Myca
- Cities Operated: Málaga
- Price: from €449 per month for a diesel Peugeot 2008*
Grup Oliva Motor
A family-owned holding company dedicated to the automotive sector since 1965, present in Tarragona, Reus, Tortosa, and Girona. Grup Olivia Motor has launched GoMotor with the goal "to make the acquisition of used and km0 vehicles more accessible, easy, and transparent." In line with their adaptation to new mobility demands, they launched GoMotor Rent in 2022, providing short and long-term car and van rentals with deliveries in Tarragona.
- Mobility brand: GoMotor
- Cities: Tarragona
- Price: not available.
Grupo Resnova
This family group of companies specializes in the industrial and automotive sectors with commercial activity in more than 15 countries. From the city of Oviedo, the group launched its subscription model in 2020 under the brand Wanacars.
- Mobility Brand: Wanacars
- Cities Operated: Oviedo
- Price: from €506 per month for a compact car*
Grupo Safamotor
An automotive group with facilities in Málaga, Córdoba, and Almería with official dealerships of 16 brands. Under the name "Safamotor Renting," they offer what they call "renting by subscription and flexible" at their facilities.
- Mobility Brand: Safamotor Renting
- Cities Operated: Málaga, Córdoba, and Almería.
- Price: from €400 per month for an electric BMW i3*
Grupo Tartiere
A consolidated group in Asturias with over 30 years of history that aims to "offer our customers all kinds of solutions to meet their mobility needs." In 2020, they created the brand Hello Move to offer a vehicle subscription service in various cities: Gijón, Oviedo, Lugones, Valladolid, León, and Madrid.
- Mobility Brand: Hello Move
- Cities Operated: Gijón, Oviedo, Madrid, León, Valladolid, and Lugones.
- Price: from €334 per month for a gasoline Seat Ibiza*
Maas Grup Automovilistic
More than 50 years after its inception, Maas is one of the most important automotive groups in Cataluña, with 30 facilities managing 11 commercial brands. Located in Barberá del Vallés, Barcelona, this dealership group offers car and van subscriptions.
- Mobility Brand: Maas Rent a Car
- Cities Operated: Barberà del Vallès
- Price: from €399 per month for a hybrid Fiat 500*
Marcos Automoción
The group formerly known as Grupo Marcos was established in the city of Orihuela in Alicante in 1968. After years of success and the addition of other companies, this group has become one of the largest in the automotive sector in Spain, with over 100 dealerships spread across 6 provinces. Like other groups mentioned in the post, they are leading change in mobility and offer vehicle subscriptions through their brand Movere.
- Mobility brand: Movere
- Cities: Valencia, Alicante, Murcia and home delivery.
- Price: from 279€/month for a Fiat 500 Dolcevita
Momentum Motor
The largest network of BMW and Mini dealerships in Spain created the Mondocar subscription model alongside World Wide Mobility in 2021. Currently, they have commercial partners in Málaga, Barcelona, and Alicante for vehicle delivery in other parts of Spain, in addition to their various dealerships in the capital.
- Mobility Brand: Mondocar
- Cities Operated: Madrid, Barcelona, Málaga, and Alicante
- Price: from €460 per month for a gasoline Skoda Scala*
QUADIS
QUADIS is the largest network of official dealerships and car workshops in Spain, with over 80 years of experience, 30 dealerships and 102 sales points in the country. In addition to short-term van and car rentals in Barcelona, they also offer flexible vehicle renting through Quadris Rent a Car.
- Mobility brand: Quadis Rent a Car
- Cities: Barcelona
- Price: from 447€/month for a Fiat 500 Dolcevita 1.0 Hybrid
Vallescar
An automotive group operating in the provinces of Barcelona and Girona. With over 55 years of experience and 30 official dealerships, Vallescar has its own rent-a-car brand Called Covecar, as well as a flexible renting model for motorcycles, cars and vans.
- Mobility brand: Vallescar Renting
- Cities: Barcelona y Girona
- Price: from 361€/month for a Kia Picanto
Are You Ready to Join the Mobility Revolution?
You've seen that vehicle subscription software is not just a trend but a revolution in the automotive sector. If you're a dealership willing to explore new opportunities and elevate your business to the next level, discover how World Wide Mobility's vehicle subscription software can transform your dealership, increase your revenue, and meet the demands of the current market. Click here to learn more about our 100% digital solution and take your dealership to the next level.
The future of mobility is just a click away!
- The prices shown correspond to the price published on the website of each brand on January 11, 2024.