Which Is the Best Company to Rent a Car in Berlin?
Renting a car in Berlin is a common choice for both tourists and business travelers visiting the city. That’s why we set out to answer the question: Which car rental company truly offers the best experience in Berlin according to user reviews?
We focused on Berlin Brandenburg Airport Willy Brandt (BER), analyzing reviews and ratings of all the companies operating there from major international brands to local providers up until February 17, 2025.
This analysis was based on real reviews and ratings from:
- Booking.com
- DiscoverCars
The goal is not to recommend one specific company, but to help you understand why some providers clearly stand out in terms of customer experience, while others generate more incidents and which type of customer each option may suit best.
In highly competitive markets like Berlin, one of the key differentiators between companies is how they manage fleets, contracts, reservations, and customer service. This operational efficiency has become a decisive factor in online reputation. It’s no coincidence that many companies in the industry are investing in specialized car rental software solutions to improve processes, reduce incidents, and deliver more consistent customer experiences.
What Really Differentiates These Car Rental Companies at Berlin Airport?
When searching for the best car rental company in Berlin, especially at Berlin Brandenburg Airport (BER), the experience can vary depending on the traveler’s profile, budget, and booking type. Below, we analyze what differentiates the main car rental companies in Berlin, from international brands to price-focused providers.
Keddy by Europcar
General profile: A sub-brand focused on competitive pricing within the Europcar group.
Ideal user: Price-sensitive travelers looking for affordable car rental in Berlin.
Key differentiators:
- Simplified processes
- Efficient operational structure
- Clear positioning in the budget segment
Sixt rent a car
General profile: A premium car rental brand strongly positioned in fleet quality and digital experience.
Ideal user: Customers who value brand image, vehicle quality, and a smooth digital process.
Key differentiators:
- Modern and attractive rental fleet (mid-to-high range)
- Optimized digital booking process
- Strong positioning in the European car rental market
Dollar rent a car
General profile: International brand with broad presence and accessible positioning. Ideal user: Travelers seeking a recognized car rental brand with good availability at Berlin Airport.
Key differentiators:
- Good availability-to-price ratio
- Strong international presence
- Relevant focus on leisure rentals
Europcar
General profile: International car rental company with a balanced focus on leisure and corporate clients.
Ideal user: Companies and individuals seeking stability and a wide office network.
Key differentiators:
- Extensive geographic coverage
- Diverse fleet and strong corporate structure
- Solid operational infrastructure
FLIZZR
General profile: A Sixt sub-brand targeting more price-sensitive customers.
Ideal user: Users seeking Sixt quality at a more competitive price.
Key differentiators:
- Fleet backed by Sixt’s structure
- Efficient processes
- Balance between price and quality standards
Thrifty car rental
General profile: Mid-range option with stable positioning.
Ideal user: Users looking for a straightforward, no-frills experience.
Key differentiators:
- Consistent experience
- Suitable for short-term rentals
- Clear positioning within the mid-market segment
Enterprise rent a car
General profile: Multinational brand with a strong corporate focus.
Ideal user: Business clients and frequent travelers.
Key differentiators:
- Broad and standardized fleet
- Solid operational structure
- Strong presence in corporate bookings
Hertz
General profile: International brand with wide fleet availability.
Ideal user: Customers who prioritize vehicle variety and global presence.
Key differentiators:
- Wide range of vehicle categories
- Presence at most international airports
- Strong global brand recognition
Avis rent a car
General profile: International car rental company with mid-to-high positioning and strong corporate presence.
Ideal user: Business travelers and frequent renters.
Key differentiators:
- Good balance between price and quality
- Relatively consistent experience at major airports
- Established operational standards
Alamo
General profile: International vehicle rental company primarily focused on leisure travel.
Ideal user: Occasional renters with moderate expectations.
Key differentiators:
- Clear and structured processes
- Efficient airport operations
- Tourism-oriented positioning
Budget car rental
General profile: Price-focused car rental brand within the Avis group.
Ideal user: Customers looking for cheap car rental in Berlin.
Key differentiators:
- Savings-driven value proposition
- Standardized processes
- Strong positioning in short-term rentals
What Is the Best Car Rental in Berlin?
There is no single company that can be considered the best car rental option in Berlin for every traveler profile. The right choice depends largely on what each person is looking for.
Some car rental companies stand out for offering more competitive pricing, others for service quality and customer care, others for flexible and transparent conditions, and some for their wide vehicle selection. Even within Berlin Airport (BER), differences are often more related to operational approach than to basic service quality.
In the Berlin car rental sector, the factors that most influence customer experience typically include:
- Clear contracts and no hidden fees
- Transparent insurance management and coverage details
- Efficient booking and vehicle pick-up process
- Level of digitalization and operational agility
- Value for money depending on the vehicle category
In such a competitive market as car rental in Berlin, operational efficiency and transparency have become key differentiators. For this reason, many companies are investing in technological solutions that optimize fleet management, improve internal processes, and provide a more consistent customer experience.
In summary, rather than searching for the single best car rental service, it’s more advisable to identify what matters most for your trip: budget, comfort, speed, flexibility, or vehicle type. Berlin offers multiple well-rated options, and the best choice will ultimately be the one that best fits your specific needs.