> Discover the executives leading BYD in Spain, from Managing Director Alberto De Aza to the team driving sales, B2B, marketing, and product. (152 chars)

Source: https://worldwidemobility.io/blog/leaders-behind-byd-spain

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# The Leaders Behind BYD's Growth in Spain

A close look at the nine executives leading BYD in Spain with their roles, professional backgrounds, and how each contributes to the brand's rapid expansion in the Spanish EV market.

Pedro Arrate 27 May 2026 · 4 min read 

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On this page 11 sections 
* [Alberto De Aza — Managing Director BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#alberto-de-aza-managing-director-byd-spain)
* [Manuel García-Albertos — B2B & Remarketing Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#manuel-garcia-albertos-b2b-remarketing-manager-byd-spain)
* [Rodrigo Ferreira — National Sales Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#rodrigo-ferreira-national-sales-manager-byd-spain)
* [Andrea Moia — Sales Manager at Denza BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#andrea-moia-sales-manager-at-denza-byd-spain)
* [Carmen Sánchez Martín — Brand Product Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#carmen-sanchez-martin-brand-product-manager-byd-spain)
* [Íñigo Trasmonte — Head of Marketing & PR BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#inigo-trasmonte-head-of-marketing-pr-byd-spain)
* [Sandra Novoa — Dealer Marketing BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#sandra-novoa-dealer-marketing-byd-spain)
* [Cathy Tian — Logistics Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#cathy-tian-logistics-manager-byd-spain)
* [Jesús Javier Pérez — After-Sales Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#jesus-javier-perez-after-sales-manager-byd-spain)
* [What This Team Says About BYD's Strategy](https://worldwidemobility.io/blog/leaders-behind-byd-spain#what-this-team-says-about-byd-s-strategy)
* [What This Means for the Mobility Industry](https://worldwidemobility.io/blog/leaders-behind-byd-spain#what-this-means-for-the-mobility-industry)

On this page

* [Alberto De Aza — Managing Director BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#alberto-de-aza-managing-director-byd-spain)
* [Manuel García-Albertos — B2B & Remarketing Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#manuel-garcia-albertos-b2b-remarketing-manager-byd-spain)
* [Rodrigo Ferreira — National Sales Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#rodrigo-ferreira-national-sales-manager-byd-spain)
* [Andrea Moia — Sales Manager at Denza BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#andrea-moia-sales-manager-at-denza-byd-spain)
* [Carmen Sánchez Martín — Brand Product Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#carmen-sanchez-martin-brand-product-manager-byd-spain)
* [Íñigo Trasmonte — Head of Marketing & PR BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#inigo-trasmonte-head-of-marketing-pr-byd-spain)
* [Sandra Novoa — Dealer Marketing BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#sandra-novoa-dealer-marketing-byd-spain)
* [Cathy Tian — Logistics Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#cathy-tian-logistics-manager-byd-spain)
* [Jesús Javier Pérez — After-Sales Manager BYD Spain](https://worldwidemobility.io/blog/leaders-behind-byd-spain#jesus-javier-perez-after-sales-manager-byd-spain)
* [What This Team Says About BYD's Strategy](https://worldwidemobility.io/blog/leaders-behind-byd-spain#what-this-team-says-about-byd-s-strategy)
* [What This Means for the Mobility Industry](https://worldwidemobility.io/blog/leaders-behind-byd-spain#what-this-means-for-the-mobility-industry)

In just over two years, BYD has gone from market newcomer to one of the fastest-growing automotive brands in Spain. In 2025, the brand overtook Tesla in EV sales in Spain, registering 22,537 vehicles between January and November versus 14,211 from Tesla.

That kind of growth doesn't happen by accident. It's built by a team and this article profiles the nine executives shaping BYD's strategy in Spain today.

## Alberto De Aza — Managing Director BYD Spain

De Aza leads BYD in Spain and Portugal after a 25+ year career that includes Kia Motors Iberia, CEO roles at FCA in Central & Eastern Europe and FCA Spain & Portugal, and most recently director of Peugeot Iberia at Stellantis. In 2025, he was recognized by Negocios TV and RACE at the Influyentes de la Movilidad awards for his role in advancing electric mobility in Spain.

## Manuel García-Albertos — B2B & Remarketing Manager BYD Spain

An Industrial Engineer with over 23 years in the automotive sector, he led B2B, residual value management, and key accounts at Stellantis before joining BYD in April 2025\. He also holds an Executive MBA.

## Rodrigo Ferreira — National Sales Manager BYD Spain

Ferreira has more than 20 years of experience in the automotive industry, with commercial leadership roles at BMW, Hyundai, Stellantis, and Mitsubishi. He holds a degree in Marketing and Advertising from IADE University in Lisbon. His mission is to consolidate BYD's lead over Tesla in Spain.

## Andrea Moia — Sales Manager at Denza BYD Spain

Italian by origin, Moia started his career at Fiat in 2010 after an MBA from the University of Turin. He moved to Maserati in 2017 and to Spain in 2020, becoming sales director for Maserati Iberia in 2024 before joining Denza in late 2025\. Business People

## Carmen Sánchez Martín — Brand Product Manager BYD Spain

She brings over 8 years of experience in marketing, sales, and product management, with model launches at Renault Group and financial marketing at Ford Motor Company.

## Íñigo Trasmonte — Head of Marketing & PR BYD Spain

Trasmonte leads BYD Spain's marketing and press team, with the stated goal of "leading the transition toward electromobility in Spain." Híbridos y Eléctricos

## Sandra Novoa — Dealer Marketing BYD Spain

Sandra Novoa leads Dealer Marketing at BYD Spain, supporting the brand's expanding dealer network with campaigns, tools, and local activation programs.

## Cathy Tian — Logistics Manager BYD Spain

Cathy Tian oversees logistics for BYD in Spain, covering imports, port operations, and inland distribution.

## Jesús Javier Pérez — After-Sales Manager BYD Spain

Pérez has more than 23 years of experience in after-sales strategy. He worked as an expert in Traffic Accident Reconstruction at MAPFRE and as After-Sales Marketing Manager at Hyundai Spain before being appointed After-Sales Director at BYD.

## What This Team Says About BYD's Strategy

The structure is clear, with a Managing Director with deep OEM experience, plus specialists for B2B, sales, premium (Denza), product, marketing, dealer support, logistics, and after-sales. This is not a brand testing the waters, it's a brand building to compete across every channel at scale.

## What This Means for the Mobility Industry

BYD's growth is also a signal for the wider mobility sector. Rental, car-sharing, and subscription companies are integrating Chinese EV brands into their fleets, attracted by competitive pricing and rapid model rollouts.

As mobility and automotive companies grow, technology becomes essential for launching digital services, managing fleets, and offering flexible customer experiences. [World Wide Mobility](https://worldwidemobility.io/our-solutions) provides modular technology for rental, subscription, car-sharing, MaaS, and fleet-based services, helping companies digitize and scale their operations.

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